Logo 22 Sep 2025

SAMR probes Kuaishou over livestream e-commerce violations

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What happened: On September 19, the market regulator (SAMR) announced it launched an investigation into short-video platform Kuaishou under the E-commerce Law.  SAMR’s reasoning:

“The livestream e-commerce industry has been plagued by…illegal and non-compliant activities, such as false marketing an...