False hope
Make no mistake: China’s online tutoring sector isn’t coming back to life.
Some context: In 2021, the “double reduction” policy decimated Chinese online tutoring companies by banning after-school tutoring for primary and secondary school students.
- But markets have been gunning for a policy reversal ever since a recent State Council directive called for boosting "education consumption."
That’s a false hope:
- The recent State Council directive specifically supported after-school tutoring in non-compulsory subjects like art and music.
- This doesn’t conflict with the “double reduction” policy, which only targets compulsory subjects.
An SCMP article also mistakenly pointed to rampant private tutoring as evidence of a softened official stance.
Get smart: There’s a big unregulated black market for private tutoring due to the difficulty and high cost of regulating these small, dispersed private tutors.
- That doesn’t mean big public companies like TAL and New Oriental can play the same game.
The bottom line: Imperfect enforcement doesn't mean policy reversal.
- We don’t see any signs that Beijing is abandoning its original stance on “double reduction.”