Logo 09 Nov 2021

New Oriental is willing to do anything — anything!

Subscribe to keep reading.

Trivium Tech keeps you briefed on the latest developments in China tech policy.

Already a subscriber? Log in.

On Sunday, private tutoring giant New Oriental announced it is pivoting to a new business area: live-streamed marketing for agricultural products.
Really?

Yes, really. 

New Oriental founder Yu Minhong delivered the news himself via Douyin:

“[In addition to our private tutoring for college ...